Liftoff Mobile, Inc. operates as a leading AI-powered performance marketing and monetization platform built explicitly for the mobile app economy. The company provides an end-to-end technology stack—including its proprietary Cortex platform—that helps mobile app marketers dynamically acquire high-value users, optimize campaign performance, and maximize programmatic ad revenue. It actively serves over 6,600 mobile businesses across global sectors such as gaming, e-commerce, finance, and entertainment.