Developer Advocate - Payload & Integrations | Figma

As a Developer Advocate focused on Payload, you will partner closely with Figma’s Marketing, Sales, Customer Experience, and Product Engineering teams to promote Payload and the Payload + Figma integration ecosystem. You will bridge the gap between design and developer workflows—building technical tutorials, starter templates, and live demos while triaging GitHub issues, reviewing community pull requests (PRs), and presenting at industry conferences. In this high-visibility role, you will champion the developer’s voice internally to directly shape Figma’s product evolution.

Key Responsibilities

Payload Advocacy & Community Engagement

• Promote Payload Integrations: Advocate for Payload and Payload + Figma integrations across developer ecosystems inside and outside Figma.
• GitHub & Open Source Triage: Manage community GitHub issues and PRs—including labeling, reproducing, routing, and collaborating directly with engineering teams on review, testing, and prioritization.
• Community Nurturing: Foster meaningful technical relationships within the Payload developer community, identifying collaboration opportunities and supporting user-driven initiatives.
• Events & Public Speaking: Regularly present at industry meetups, developer conferences, and co-marketing events, sharing real-world workflow insights.

Technical Content & Customer Enablement

• Technical Content Creation: Produce technical content for Payload + Figma products, including step-by-step tutorials, code demos, technical videos, starter templates, and livestreams.
• Enterprise Customer Enablement: Collaborate closely with Sales and Customer Experience teams to help enterprise customers unlock the full power of Payload across real product design-to-code pipelines.
• Internal Product Advocacy: Stay attuned to community sentiment, developer feedback, and emerging CMS/design trends to advocate internally for key product decisions and platform enhancements.

Requirements

Deep Expertise & Community Track Record

• Payload Expertise: Deep, hands-on experience building with Payload CMS and integrating it within production engineering and design teams.
• Evolving Workflow Fluency: Comfortable navigating modern digital workflows—including CMS platforms, Digital Asset Management (DAM), design systems, and AI-assisted design or prototyping tools.
• Community Passion: Genuine passion for contributing to open source, writing technical documentation, and engaging actively with developer and designer communities.
• Travel Willingness: Ability and flexibility to travel up to 25% of the time for community events, customer sessions, and conferences.

Preferred Qualifications

• Entrepreneurial mindset with a track record of transforming early-stage technical concepts into polished open-source projects or production tools.
• Direct experience authoring custom Figma plugins, REST/GraphQL APIs, or design token translation pipelines.

Total Rewards & Benefits

• Compensation & Equity: Location-based base salary ($115,000 – $269,000 USD) + competitive equity grants + sales incentive or annual bonus plan eligibility.
• Healthcare & Family Care: Comprehensive medical, dental, and vision coverage; parental leave; and reproductive/family planning support.
• Work & Lifestyle Perks: Flexible PTO + flexible paid sick leave, company recharge days, cell phone and home internet reimbursements, and lifestyle spending accounts.
• Retirement & Wellness: 401(k) retirement plan with employer match, mental health resources, and wellness benefits.