Paid Campaign Specialist - B2B Lead Gen & Performance Ads

PureLogics is looking for a Paid Campaign Specialist with 1–3 years of hands-on experience running paid campaigns for software services or B2B offerings. This role suits someone who understands performance marketing fundamentals, has tested real strategies, and has a proven record of delivering results. You’ll work closely with the sales and marketing teams to drive qualified leads and optimize campaign performance.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across LinkedIn Ads, Google Ads, and Reddit Ads
• Implement tested strategies that deliver measurable results (leads, conversions, CPL)
• Research and define target audiences and ICPs for software services
• Create and test ad copy, creatives, and messaging aligned with service offerings
• Set up and manage conversion tracking using GA4, pixels, and tags
• Monitor daily performance and optimize campaigns based on data
• Run A/B tests on ads, audiences, and landing pages
• Collaborate with sales teams to improve lead quality and outcomes
• Prepare weekly performance reports with insights and action items

Requirements

• 1–3 years of hands-on experience in paid advertising (B2B preferred)
• Proven track record of generating results through strategic campaign approaches
• Experience with LinkedIn Ads and Google Ads
• Strong understanding of funnels, conversions, and lead quality
• Ability to work onsite and collaborate with cross-functional teams

Skills

Technical Skills

• LinkedIn Ads and Google Ads
• Reddit Ads (a plus)
• GA4, pixels, and tag management
• Conversion tracking and A/B testing
• Audience research and ICP definition
• Performance reporting

Soft Skills

• Analytical mindset with optimization skills
• Cross-functional collaboration

Nice to Have

• Experience in software development, SaaS, or tech services
• Familiarity with CRM tools such as HubSpot
• Basic landing page optimization knowledge
• Experience with retargeting and audience segmentation

Benefits

• Annual paid leaves
• Leave encashment
• Paid certifications
• Health and life insurance
• Provident fund
• Child education program
• Referral bonus program
• Car and bike finance program
• Monthly achievements
• Public holiday and weekend compensation