Personal Brand Growth & Outreach Executive at PureLogics

Purelogics are looking for a highly organized, proactive, and strategically minded Personal Brand Growth & Outreach Executive to help build and scale a senior executive’s professional presence, authority, and strategic network.

This role sits at the intersection of personal branding, thought leadership, content strategy, strategic engagement, podcast and media outreach, event opportunities, and relationship development.

The successful candidate will not simply maintain profiles or send outreach emails. They will help build a repeatable growth engine around the executive’s expertise, ideas, experiences, and industry perspective.

This is a high-trust, execution-focused role that requires strong written communication, exceptional attention to detail, strategic research skills, and the ability to identify opportunities that can strengthen the executive’s authority and professional network.

The ideal candidate understands that a strong personal brand is built through consistent positioning, valuable ideas, meaningful relationships, strategic visibility, and disciplined execution.

Responsibilities:

Personal Branding Strategy and Content Development – 35%

Maintain and strengthen executive positioning across LinkedIn, bios, speaker profiles, and industry platforms.

Develop personal brand messaging, positioning statements, and key themes.

Define and manage content pillars aligned with expertise, audience, and business goals.

Research industry trends and emerging topics for the executive to weigh in on.

Mine stories, experiences, opinions, and client/business insights for thought-leadership content.

Turn meetings, podcasts, events, and research into content briefs.

Deconstruct successful brands/campaigns for differentiated content angles.

Maintain a central library of achievements, media mentions, credentials, and content ideas.

Ensure consistent tone, positioning, and factual accuracy across all channels.

Podcast, Media & Authority Outreach — 15%

(Getting the executive featured on other platforms — pitching, guesting, appearing.)

Identify podcasts, media, newsletters (as guest/feature targets), webinars (as speaking/guest slots), panels, and interviews aligned with executive positioning.

Research hosts, audiences, past guests, and themes before outreach.

Develop personalized pitch angles based on genuine audience relevance.

Manage full outreach cycle: prospecting, follow-ups, scheduling, coordination.

Prepare guest bios, talking points, reference links, and pre-recording briefs.

Identify differentiated content angles for each appearance.

Develop a process to extract further content and relationships from every appearance.

Maintain relationships with hosts, producers, journalists, and media contacts.

Strategic Engagement & Audience Growth – 15%

(Public-facing engagement — building visibility through comments, conversations, and presence in the right circles. Distinct from the Strategic Relationship & Meeting Outreach section: this is public engagement, not private outreach.)

Identify influential voices, founders, executives, experts, journalists, creators, and communities relevant to executive positioning.

Maintain a curated list of priority accounts and industry conversations.

Monitor conversations for meaningful engagement opportunities.

Draft/recommend insight-driven comments that add genuine value.

Identify communities, newsletters (as places to be seen/read), and platforms where the target audience is active.

Track which topics/activities drive relevant visits, connections, and opportunities.

Support initiatives to boost visibility among key decision-makers and industry audiences.

Event, Speaking & Networking Opportunities – 10%

(Owns event strategy end-to-end — sourcing, applying, attending, following up.)

Research conferences, industry events, roundtables, and networking opportunities.

Identify speaking opportunities and calls for speakers, including relevant webinars.

Evaluate opportunities by audience relevance, authority-building potential, and business alignment.

Prepare speaker applications, topic proposals, bios, and supporting materials.

Coordinate registrations, scheduling, and logistics.

Prepare event briefs covering priority attendees, organizations, and discussion topics.

Develop structured post-event follow-up plans (per Analytics, Documentation & Follow-Up policy).

Strategic Relationship & Meeting Outreach – 15%

(Private, 1:1 relationship-building — coffee chats, strategic meetings. Distinct from the Strategic Engagement & Audience Growth section: this is direct outreach, not public engagement.)

Identify and qualify high-value founders, executives, operators, partners, and strategic contacts.

Research contacts before outreach to ensure relevance and personalization.

Draft, send, and manage personalized outreach for meetings and relationship-building.

Analytics, Documentation & Follow-Up – 10%

(Cross-workstream rollup — the single source of truth for tracking and reporting across all sections above.)

Maintain accurate trackers, pipelines, contact lists, and opportunity databases across all workstreams.

Ensure timely follow-up; no opportunity goes unattended past its designated window.

Track KPIs across content, engagement, outreach, meetings, podcasts, and events.

Prepare concise weekly/monthly updates on activity, outcomes, blockers, and recommendations.

Maintain organized files, templates, brand assets, messaging docs, and shared documentation.

Requirements:

Excellent written communication and the ability to write in a polished, executive-appropriate voice.

Strong understanding of personal branding, thought leadership, professional networking, and B2B communication.

Strong research and analytical abilities.

Ability to identify compelling stories, insights, opinions, and experiences that can be developed into content.

Ability to analyze brands, content strategies, campaigns, and industry trends and extract meaningful insights.

Strong attention to detail and follow-through across multiple concurrent workstreams.

Comfortable researching people, podcasts, companies, events, and professional opportunities from scratch.

Working knowledge of LinkedIn, Google Workspace, spreadsheets, trackers, and CRM-style pipeline management.

Familiarity with AI-assisted research and productivity workflows.

Strong judgment regarding tone, positioning, audience relevance, and public communication.

Ability to manage ambiguity, prioritize effectively, and operate with minimal daily supervision.

Preferred Qualifications

2+ Years of experience required

Personal branding · Founder or executive branding · Thought leadership · LinkedIn content or growth · B2B marketing · PR or media relations · Podcast outreach or booking · Executive support · Business development · Strategic communications · Community building or professional networking

Highly proactive and self-directed.

Curious and naturally interested in people, ideas, industries, and emerging trends.

Comfortable taking initiative and bringing opportunities forward rather than waiting for instructions.

Strong commercial awareness and understanding of professional relationship building.

Able to balance strategic thinking with disciplined execution.

Comfortable working directly with senior leadership and handling confidential information.

Flags blockers early and takes ownership of finding solutions.

Understands that sustainable personal branding is built through valuable ideas, authentic engagement, strategic relationships, and long-term consistency.

Success Metrics:

Consistent execution of the executive’s personal brand strategy.

Growth in relevant audience and professional network.

Quality of engagement and strategic conversations generated.

High-quality podcast, media, speaking, and collaboration opportunities secured.

Qualified meetings and strategic relationships developed.

Content opportunities identified and converted into usable thought-leadership assets.

Outreach response and conversion rates.

Follow-up discipline and pipeline accuracy.

Strength and consistency of the executive’s positioning across external channels.

Overall contribution to building a scalable and repeatable personal brand and opportunity-generation engine.

Working hours: 1 PM to 10 PM

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 18+ years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.

What are we offering?

Annual Paid Leaves

Leave Encashment

Paid Certifications

Health, Life Insurance

Provident Fund

Child Education Program

Referral Bonus Program

Car & Bike Finance Program

Monthly Achievements

Public Holiday & Weekend Compensation