Social Media Manager Job | Strategy, Paid Ads & Analytics

Job Description:

We are seeking a creative and results-driven Social Media Manager to lead our social media strategy and execution. The ideal candidate will be responsible for building and managing the company’s online presence, developing innovative campaigns, and engaging with audiences across platforms. This role involves collaborating with marketing, content, and design teams to create compelling social media content that aligns with the brand’s goals and voice.

Roles & Responsibilities:

• Develop and implement a comprehensive social media strategy to align with business objectives and enhance brand awareness.
• Manage and maintain the company’s social media profiles across platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
• Plan, create, and schedule engaging content, including posts, videos, stories, and live events.
• Monitor social media performance metrics and analytics to measure the success of campaigns and optimise strategies.
• Collaborate with content creators, designers, and marketing teams to ensure cohesive branding and messaging.
• Engage with the audience by responding to comments, messages, and mentions, fostering community relationships.
• Develop and execute paid social media advertising campaigns to reach target audiences and achieve specific marketing goals.
• Stay updated on the latest trends, tools, and best practices in social media to keep the company’s presence competitive and innovative.
• Conduct regular competitor analysis and industry research to identify opportunities for improvement and growth.
• Prepare and present monthly performance reports with actionable insights and recommendations.

Requirements:

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.
• In-depth knowledge of major social media platforms and their algorithms.
• Excellent content creation skills, including writing, graphic design, and basic video editing.
• Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.
• Strong analytical skills and familiarity with tools such as Google Analytics, native platform insights, and social media analytics tools.
• Creative mindset with the ability to develop innovative ideas and strategies.
• Exceptional communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with paid social media campaigns and audience targeting.
• Knowledge of the online gaming or tech industry is a plus.