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About the role
X UP Brands manages a portfolio of e-commerce and Amazon FBA businesses and grows them with online retail and digital marketing. Its Video and Photography Lead directs and produces visual content across the portfolio.
Key responsibilities
- Creative & Art Direction
- Multi-Brand Guardianship: Develop and maintain distinct visual guidelines (lighting, composition, mood) for each of the company's brands
- Campaign Conceptualization: Lead ideation for seasonal campaigns, product launches, and promotional events across all digital touch-points
- Trend Translation: Adapt current visual trends in e-commerce, social media (TikTok, Reels), and digital marketing into brand-appropriate content
- Production & Execution
- Shoot Management: Direct and shoot high-volume e-commerce product photography (on-model and flat lay) and dynamic video content
- Pre-Production: Oversee studio design, location scouting, talent casting, and prop sourcing
- Studio Operations: Manage the internal studio space, equipment inventory (cameras, lighting, audio), and technical upgrades
Requirements
- Experience: 5+ years of experience in commercial photography and videography, with a strong focus on e-commerce, fashion, or consumer goods
- Technical Mastery: Expert proficiency with industry-standard camera systems, studio lighting setups, and audio capture
- Software Skills: Advanced knowledge of Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Lightroom, Capture One)
- Commercial Acumen: A deep understanding of how visual content drives e-commerce conversion rates and social media engagement
- Portfolio: A robust portfolio/reel demonstrating versatile lighting, editing, and directing skills across different brand aesthetics
Location and schedule
- Islamabad
- Full-time
Salary and benefits
Benefits listed on the posting: competitive Compensation in USD; 10 Local + 10 Casual Leaves; health Insurance for Self and Dependents; opportunites for Professional growth and development in a dynamic, high-growth environment. No salary figure is given.
How to apply
Apply on the company's own site.

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