About the Role

We are looking for a results-driven Performance Marketing Expert with hands-on experience managing and optimizing paid campaigns across Google Ads and Meta Ads.

Responsibilities

Plan, launch, and optimize Google Ads and Meta Ads campaigns
Manage Search, Performance Max, Display, YouTube, and Remarketing campaigns
Conduct keyword and audience research
Monitor campaign performance and optimize bids, budgets, audiences, creatives, and landing pages
Improve ROAS, CPA, lead generation, and overall campaign performance
Set up and troubleshoot conversion tracking using GA4, Google Tag Manager, Google Ads Conversion Tracking, and Meta Pixel
Prepare weekly and monthly performance reports with actionable insights
Conduct competitor analysis and identify growth opportunities
Collaborate with creative and web teams to improve conversion rates
Manage campaign budgets while achieving lead generation and revenue targets

Requirements

Strong hands-on experience with Google Ads and Meta Ads Manager
Proficiency in Google Analytics 4 and Google Tag Manager
Experience with Meta Pixel and conversion tracking
Strong understanding of bidding strategies, audience targeting, remarketing, and CRO
Knowledge of keyword research and campaign structure
Proficiency in MS Excel or Google Sheets for reporting and analysis
Strong analytical, communication, and problem-solving skills
Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field

Salary

Junior: PKR 50,000 to 60,000
Experienced: Up to PKR 100,000
Digital Marketing Agency Experience: Up to PKR 120,000

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