Performance Marketing Expert Job in Lahore | Google & Meta Ads

About the Role

We are looking for a results-driven Performance Marketing Expert with hands-on experience managing and optimizing paid campaigns across Google Ads and Meta Ads.

Responsibilities

• Plan, launch, and optimize Google Ads and Meta Ads campaigns
• Manage Search, Performance Max, Display, YouTube, and Remarketing campaigns
• Conduct keyword and audience research
• Monitor campaign performance and optimize bids, budgets, audiences, creatives, and landing pages
• Improve ROAS, CPA, lead generation, and overall campaign performance
• Set up and troubleshoot conversion tracking using GA4, Google Tag Manager, Google Ads Conversion Tracking, and Meta Pixel
• Prepare weekly and monthly performance reports with actionable insights
• Conduct competitor analysis and identify growth opportunities
• Collaborate with creative and web teams to improve conversion rates
• Manage campaign budgets while achieving lead generation and revenue targets

Requirements

• Strong hands-on experience with Google Ads and Meta Ads Manager
• Proficiency in Google Analytics 4 and Google Tag Manager
• Experience with Meta Pixel and conversion tracking
• Strong understanding of bidding strategies, audience targeting, remarketing, and CRO
• Knowledge of keyword research and campaign structure
• Proficiency in MS Excel or Google Sheets for reporting and analysis
• Strong analytical, communication, and problem-solving skills
• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field

Salary

• Junior: PKR 50,000 to 60,000
• Experienced: Up to PKR 100,000
• Digital Marketing Agency Experience: Up to PKR 120,000