Performance Marketing Lead Job | Meta, Google & TikTok Ads

Role Overview

We are looking for an experienced Performance Marketing Lead to own and drive our paid media strategy. You will be responsible for planning, executing, and scaling campaigns across multiple advertising platforms, with a strong focus on maximizing return on investment and return on ad spend (ROI/ROAS).

Key Responsibilities

• Develop and lead performance marketing strategies across platforms such as Meta, Google, TikTok, and YouTube Ads
• Manage and allocate paid media budgets effectively to achieve the best possible returns
• Continuously optimize campaigns through A/B testing, audience segmentation, and creative testing
• Analyze campaign data to identify trends, opportunities, and areas for improvement
• Prepare regular performance reports and present insights and recommendations to stakeholders
• Collaborate with creative, content, and e-commerce teams to align campaigns with business goals

Requirements

• Proven experience leading performance marketing strategies and managing significant ad budgets
• Strong working knowledge of Google Ads, Meta Ads Manager, and Google Analytics
• Excellent analytical, budgeting, and forecasting skills
• A demonstrated track record of improving ROI/ROAS
• Strong leadership and communication skills