MBA Beer Marketing Intern | Constellation Brands | Chicago
About the role
Constellation Brands is seeking dynamic, motivated marketing leaders for its Summer 2027 Beer Marketing Internship. You will gain hands-on experience in brand building through marketing strategy, media, activation, and innovation. You will lead a Capstone project on a major initiative or business opportunity, building a recommendation through a strategic, consumer-focused lens, and may take on additional projects to develop your skills in business analysis, storytelling, and brand strategy. You will join the brand marketing team, which covers the Import beer brands as well as innovation and new-to-world brands.
Key Responsibilities
- Complete a marketing project based on business needs and present recommendations to the marketing leadership team
- Research category trends, competitive activity, and marketing capabilities to inform brand-building and innovation
- Help develop and run marketing campaigns, strategies, and activations
- Collaborate with other marketing teams, product development, and sales to keep brand building cohesive
- Work with and manage external agencies that support marketing and innovation
- Analyze brand business performance using internal and external data, and offer insights for continuous improvement
- Join brainstorming sessions and contribute creative ideas to strengthen brand presence
Requirements
- 1st-year MBA student with interest in Brand Marketing, Brand Activation, Media, Sports Marketing/Management, or a related field
- Strong interest in marketing and the consumer packaged goods industry, with a base understanding of marketing roles and responsibilities
- Ability to work in a fast-paced, cross-functional environment, both virtually and in person, with at least 2 days in person at the Beer HQ office in Chicago (Tuesdays and Wednesdays)
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Must be at least 21 years of age
- Ability to sit or stand for long periods and work on a computer for extended periods; lifting may be required (reasonable accommodations available)
Skills
Technical Skills
- Brand marketing and strategy
- Business and consumer analysis
- Microsoft Office (Word, Excel, PowerPoint)
- Marketing campaign and activation support
- Agency management
Soft Skills
- Passion for consumer behavior, brand fundamentals, and cultural trends (sports, music, food, media, art)
- Analytical thinking and attention to detail
- Creative thinking and willingness to propose innovative ideas
- Drive for results and strong organization
- Positive attitude and contribution to company culture
Benefits
- Hands-on experience in a fast-paced, dynamic marketing environment
- Work on iconic brands such as Corona, Modelo, Pacifico, and Victoria, while building programs that inform the company’s future
- Networking opportunities, mentorship, and guidance from professionals across Constellation Brands
- Collaborative, inclusive work culture
Source: The Muse · THE BRIEFED never charges candidates.
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