Head of Customer Lifecycle Marketing at Justworks (New York)

Justworks combines HR software with human support to run payroll, benefits and compliance for small businesses. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues.

Key responsibilities

• Design and manage a portfolio of customer marketing programs spanning acquisition, activation, retention, expansion
• Partner with Product Marketing to design and build the audience segments, triggers, sequences
• Own the playbooks, processes, and standards that drive the execution of core customer engagement channels (email, in-product, and SMS)
• Partner with Marketing Insights to measure and understand the impact of Customer Lifecycle Marketing on key customer and platform metrics
• Lead and develop a high-performance Customer Lifecycle Marketing team (currently three senior individual contributors)
• Partner with Marketing Operations to translate the lifecycle strategy and playbook into the system capabilities

Requirements

• 10+ years in lifecycle, CRM, growth, or customer marketing roles, ideally in a platform business with an expansion motion and an SMB target customer
• A point of view on what a customer needs at a given moment and the discipline to decide when the right answer is to leave them alone
• A track record of running programs and functions that achieve acquisition, retention, and expansion goals and drive customer and revenue outcomes
• Built thoughtful and dynamic customer-facing experiences that use customer data and interaction signals to go beyond simply sequencing emails
• Used AI to automate and personalize customer experiences, and are eager to leverage the next-generation of agentic lifecycle marketing solutions to
• Developed effective ways of working with teams like Content, Product Marketing, and Marketing Operations

Location and schedule

• Onsite in New York, New York

Salary and benefits

US base salary $166,000 to $214,000 a year. Justworks offers benefits, wellness programmes and company retreats.

How to apply

Apply on the company's own site.