Influencer Manager, Performance Marketing (New York)

HelloFresh is the leading meal-kit company, with brands including HelloFresh, EveryPlate, Green Chef and Factor. You will be a key leader within the Performance Marketing team and programs that are business critical for HelloFresh Group, driving our influencer and content strategy across North America. This role oversees emerging media channels in the growth partnerships organization across our brands: HelloFresh, Factor, Green Chef and EveryPlate - with a heavy focus (80%+) on HelloFresh

Key responsibilities

• Drive efficient customer acquisition working with our high volume influencer marketing channels
• Directly manage multiple, complex partnerships with influencers and agencies across several influencer segments and help define strategic direction
• Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc
• Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs
• Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports

Requirements

• A fearless relationship manager, earning trust with internal and external partners to nurture collaboration and build “win-win” partnerships
• A marketing expert with “test and learn” experience and strong ability to document and share best practices
• Innovative, resourceful & solution oriented - proactively seeking input from peers and leaders in complex problem solving
• Advising and using data to explain performance and recommend optimizations or strategic changes
• Continuously aligning team priorities to company and team objectives, setting expectations for success and allocating resources effectively
• An efficient project manager with strong written and oral communication skills

Location and schedule

• Onsite in New York, New York

Salary and benefits

US base salary $105,105 to $128,700 a year. Benefits include a 401(k) with company match, paid time off, health cover and discounts on HelloFresh meal plans.

How to apply

Apply on the company's own site.