Lifecycle Marketing Manager at Chime (San Francisco)

Chime is a fintech company offering banking services and personal loans to millions of members. We're hiring a Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team. In this role, you'll build and optimize campaigns that engage, retain, and grow Chime members across their lifecycle — from acquisition through long-term retention — with a focus on member experience, revenue, and LTV.

Key responsibilities

• Build and manage lifecycle campaigns across email, push, in-app, and SMS — from brief through launch and measurement
• Think in journeys, not just individual sends — you'll map member flows based on what they do, where they are in their lifecycle
• Develop audience segments that go beyond demographics and reflect where members actually are in their relationship with Chime
• Run experiments and come back with a clear point of view on what worked, what didn't, and what to do next
• Work closely with data and analytics partners to understand campaign performance and what member behavior is telling us
• For drafting, content variation, personalization logic, or finding efficiencies

Requirements

• 2–4 years in lifecycle, CRM, or retention marketing with real campaign execution experience across at least one channel (email, push, in-app, or SMS)
• Hands-on experience with a marketing automation or CRM platform — Braze, Iterable, Klaviyo, or something similar
• Quality of output is important to you and you understand how it affects the member experience
• Read a dashboard, pull your own numbers, and figure out what the story is
• Use AI tools and have real enthusiasm for them; you've formed opinions from experimenting, not just reading about it
• Strong instincts about what makes a good (or bad) member experience, and you speak up about it

Location and schedule

• Onsite in San Francisco, California

Salary and benefits

US base salary $104,000 to $144,000 a year. Chime also offers benefits; the full list is on the posting.

How to apply

Apply on the company's own site.