Manager, Growth Marketing at HelloFresh (New York)

HelloFresh is the leading meal-kit company, with brands including HelloFresh, EveryPlate, Green Chef and Factor. The Manager, Growth Marketing (Factor US) is a performance marketing generalist who takes full ownership of their channel portfolio — managing execution, optimizing performance, and driving results across whatever they own. This role actively supports growth planning and performance management across select emerging channels in our mix.

Key responsibilities

• Support growth planning and performance tracking for select channels (e.g
• Manage spend allocation within approved budgets, continuously seeking opportunities to improve efficiency and ROI across your channel portfolio
• Partner with creative and print agency partners to manage campaign production timelines, briefs
• Manage relationships with external vendors including printers, mail houses, and data providers to ensure timely and cost-effective execution
• Collaborate with cross-functional teams including marketing, creative, and analytics to ensure campaigns are aligned with broader marketing objectives
• Utilize data-driven insights to continuously optimize performance across your channel portfolio, driving improvements in response rates

Requirements

• 4–6 years of experience with demonstrated end-to-end ownership of at least one performance or direct response channel — including budget management
• Build forecasts, run retrospectives, and derive actionable insights from campaign data
• A strong creative eye — you can write a focused brief, evaluate creative output against strategic objectives, and give structured
• Know how to manage external partners — setting clear expectations, holding them to timelines and quality standards
• Communicate clearly with cross-functional partners, channel leads, and agency contacts to keep campaigns on track and aligned
• Strong attention to detail, ensuring accuracy and quality across all aspects of campaign execution

Location and schedule

• Onsite in New York, New York
• This is a hybrid position to the NYC HelloFresh Headquarters

Salary and benefits

US base salary $105,000 to $140,000 a year. Benefits include a 401(k) with company match, paid time off, health cover and discounts on HelloFresh meal plans.

How to apply

Apply on the company's own site.