Marketing Manager, Dasher Expansion at DoorDash (New York)

DoorDash connects customers with local businesses for delivery, from restaurants to grocery, retail and its own DashMart stores. This role sits within the Dasher Integrated Marketing team, which drives awareness, engagement, and sentiment among Dashers. Within the team, the Expansion Pod focuses on new business bets and emerging opportunities—from DashLink and DSD to Catering, Alcohol, and Parcels.

Key responsibilities

• Define and size target Dasher audiences and cohorts for new earning opportunities, including TAM and which audience segments to prioritize
• Form hypotheses, design and run research (surveys, UXR interviews, concept tests, pilots), and translate findings into positioning
• Collaborate with product, design, and strategy & operations to run small-scale pilots to validate demand before investing in a national launch
• Lead go-to-market strategy for new, early-stage offer types, from first pilot through scale
• Execute marketing experimentation and pilots for new offerings that Dashers value and adopt—synthesizing learnings and scaling what works
• Partner with research and insights teams to uncover Dasher needs, pain points, and motivations across new earning modalities

Requirements

• 5+ years of professional experience in a marketing or strategy role, within a high-growth and fast-paced environment
• Strong project management skills, balancing multiple initiatives while maintaining attention to detail
• Data-fluent and can lead and self-serve on market/segment sizing, forecasting, and analytics to understand campaign efficacy and run A/B tests
• Designed and run primary research (surveys, interviews, concept tests) yourself and used the results to shape positioning
• Experience in 0→1 or early-stage launches where the product, audience and playbook were still being defined
• Flex between strategic and executional work —developing GTM frameworks one day and writing in-app copy the next

Location and schedule

• Onsite in New York, New York

Salary and benefits

US base salary $142,800 to $210,000 a year. DoorDash also offers benefits; the full list is on the posting.

How to apply

Apply on the company's own site.