Marketing Operations Manager, Funnel & Lifecycle (New York)

Justworks combines HR software with human support to run payroll, benefits and compliance for small businesses. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues.

Key responsibilities

• Map and improve prospect and customer journeys across products, channels, and self-service, hybrid, partner, and managed-sales paths
• Own lead-management processes including intake, enrichment, qualification, scoring, routing, handoffs, recycling, and re-engagement
• Partner with Marketing and other GTM teams to define how customer needs, behaviors, and signals should inform the next action
• Translate agreed strategies into audience definitions, eligibility criteria, scoring models, routing rules, lifecycle triggers
• Define operational requirements for nurture, abandoned applications, closed-lost re-engagement, onboarding, adoption, retention
• Partner with Campaign Operations to implement, test, and monitor those journeys across execution platforms

Requirements

• 6+ years of experience in marketing operations, revenue operations, lifecycle operations, growth operations, or a related function
• Experience supporting a multi-product B2B technology business with both self-service or product-led and sales-assisted motions
• Strong knowledge of lead management, scoring, routing, segmentation, nurture, and lifecycle orchestration
• Experience translating business strategies into operational rules across CRM, marketing automation, and customer-engagement platforms
• Comfort working with firmographic, behavioral, product-usage, engagement, and customer data
• Strong analytical judgment and the ability to identify why prospects or customers are failing to progress

Location and schedule

• Onsite in New York, New York
• Justworks is building a connected go-to-market operating model across a multi-product platform with self-service, hybrid, partner, and managed-sales motions
• Map and improve prospect and customer journeys across products, channels, and self-service, hybrid, partner, and managed-sales paths

Salary and benefits

US base salary $121,000 to $151,000 a year. Justworks offers benefits, wellness programmes and company retreats.

How to apply

Apply on the company's own site.