Paid Ads Specialist, Remote (US Hours) via Pavago (Pakistan)

Pavago recruits remote professionals in Pakistan for client companies, mostly in the US, working US business hours. This Paid Ads Specialist role is with one of its client companies.

Key responsibilities

• Paid Media Strategy & Campaign Management
• Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
• Develop targeting, keyword, audience, bidding, and budget strategies
• Conduct audience, keyword, and competitor research
• Manage Search, Display, Performance Max, paid social, and remarketing campaigns
• Identify opportunities to scale winning campaigns efficiently
• Performance Optimization
• Monitor and improve ROAS, CPA, CPC, CTR, conversion rates, and lead quality

Requirements

• 2+ years of hands-on paid media / performance marketing experience
• Strong experience managing Google Ads and Meta Ads
• Experience with PPC, paid social, lead generation, and conversion-focused campaigns
• ROAS, CPA, CPC, CTR and conversion rate
• Attribution and conversion tracking
• Audience targeting and remarketing

Nice to have

• LinkedIn Ads experience
• YouTube Ads or TikTok Ads experience
• Landing page and CRO experience
• Multi-channel attribution knowledge

Location and schedule

• Remote, working from Pakistan
• Full-time

Salary and benefits

The posting does not give a salary figure.

How to apply

Apply on the company's own site.