Performance Marketing Specialist Remote via Pavago

Pavago recruits remote professionals in Pakistan for client companies, mostly in the US, working US business hours. This Performance Marketing Specialist role is with one of its client companies.

Key responsibilities

• Paid Media & Campaign Execution
• Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
• Execute campaigns focused on lead generation, sales, and customer acquisition
• Develop and test audiences, targeting, messaging, offers, and creatives
• Manage campaign budgets, bidding strategies, and spend allocation
• Collaborate with creative and content teams on performance-driven assets
• Optimization & Scaling
• Monitor campaign performance and optimize daily

Requirements

• 3+ years of hands-on performance marketing or paid media experience
• Strong experience managing Google Ads and Meta Ads
• Experience with LinkedIn Ads strongly preferred
• Proven success improving ROAS, CPA, CPL, and conversion rates
• Strong understanding of PPC, attribution, audience targeting, and conversion tracking
• Hands-on experience with Google Analytics (GA4) and Google Tag Manager

Nice to have

• Lead generation and/or e-commerce campaign experience
• HubSpot, Salesforce, or Marketo experience
• Funnel optimization and audience segmentation experience
• Google Ads or Meta certifications

Location and schedule

• Remote, working from Pakistan
• Full-time

Salary and benefits

Benefits listed on the posting: fully remote opportunity; ownership of paid acquisition across multiple platforms; direct impact on leads, revenue, and business growth; freedom to test, optimize, and scale campaigns; data-driven and performance-focused environment; strong autonomy and opportunity for professional growth. No salary figure is given.

How to apply

Apply on the company's own site.