Senior Manager, Growth Marketing Automation & AI (New York)

Justworks combines HR software with human support to run payroll, benefits and compliance for small businesses. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues.

Key responsibilities

• Lead the evolution of demand operations, including enrichment, qualification, scoring, routing, segmentation, nurture, and re-engagement
• Design intelligent journeys across acquisition, digital shopping, sales-assisted conversion, onboarding, adoption, retention, and expansion
• Translate business strategies and customer signals into decisioning logic, triggers, personalized engagement, and next-best actions
• Identify gaps, friction, and inefficiencies across the prospect and customer journey and develop scalable solutions to address them
• Partner with business owners to ensure intelligent engagement connects to clear commercial and customer outcomes
• Serve as the accountable functional leader for Marketing Operations within the matrixed GTM Effectiveness organization, ensuring coherent strategy

Requirements

• 8+ years of experience in growth operations, marketing operations, lifecycle marketing, revenue operations, or a related function
• Deep understanding of B2B marketing, demand generation, customer acquisition, lifecycle engagement, and marketing execution
• Demonstrated experience building and deploying AI-powered automation or intelligent workflows that are operating in production
• A track record of redesigning processes and operating models to improve growth, execution speed, quality, or efficiency
• Strong technical fluency across CRM, marketing automation, customer data, and workflow orchestration platforms
• Familiarity with modern data architectures, including cloud data warehouses, composable CDPs, reverse ETL, APIs, and SQL

Location and schedule

• Onsite in New York, New York
• Lead the shift from traditional marketing operations toward an intelligent, increasingly automated growth operating model
• Experience supporting a multi-product business with self-service, hybrid, and sales-assisted customer journeys

Salary and benefits

US base salary $166,000 to $214,000 a year. Justworks offers benefits, wellness programmes and company retreats.

How to apply

Apply on the company's own site.