Senior Manager, Retention Marketing at DoorDash (Remote US)

DoorDash connects customers with local businesses for delivery, from restaurants to grocery, retail and its own DashMart stores. To help further that mission, the B2B Marketing team is responsible for helping Merchants, Advertisers, and businesses find the right DoorDash products and services to grow. We do this by building lasting relationships with our B2B audiences through personalized, scalable, cross-channel experiences that drive retention and engagement.

Key responsibilities

• Own the full CRM lifecycle strategy for Advertisers and DoorDash for Business customers, including onboarding, activation, product adoption
• Define and own priority KPIs, continually analyzing emerging Advertiser and DDFB customer dynamics and responding appropriately
• Lead the development of annual and quarterly Ads and DDFB retention marketing plans, maximizing incremental gains to meet overarching Ads
• Lead and develop a high-performing team of Retention Marketers across Ads and DDFB, including a Manager who owns DDFB retention strategy
• Ensure all retention campaigns are launched with consistency, speed, and high quality
• Advance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management

Requirements

• 8+ years experience in B2B marketing, engagement or operations with 5+ years managing high performing teams
• A results-oriented mentality with a track record of developing profitable B2B retention marketing programs
• Strong analytical skills; ability to translate large and disparate data sets into hypotheses and an experimentation strategy
• Strong experience with CRM technology, including marketing automation / ESP platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud, HubSpot)
• A highly motivated, entrepreneurial spirit and ability to work independently, while also skilled at building strong internal relationships
• Passion for customer experience and delivering incremental value to customers

Remote details

• Remote role in the United States

Salary and benefits

US base salary $159,800 to $235,000 a year. DoorDash also offers benefits; the full list is on the posting.

How to apply

Apply on the company's own site.