Senior Manager, Retention Marketing, DashPass (New York)

DoorDash connects customers with local businesses for delivery, from restaurants to grocery, retail and its own DashMart stores. The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them.

Key responsibilities

• Oversee all owned channel marketing campaigns and programs across the DashPass lifecycle, ensuring a cohesive, personalized journey
• Lead the development of annual and quarterly Retention marketing plans
• Manage a team of Retention Marketers, providing structure and coaching for the team to deliver against retention and engagement goals
• Oversee the testing roadmap for CRM campaigns including message/content strategy, target audience segmentation, and measurement plans
• Identify and develop means for improving personalization and relevance across the DashPass lifecycle
• Partner with cross-functional leaders (Analytics, Product, Integrated Marketing

Requirements

• 8+ years of experience in lifecycle marketing, CRM, and/or growth marketing; with 3+ years managing high-performing teams
• Record of driving business results via cross-channel marketing campaigns
• Strong stakeholder management and interpersonal skills
• Hands-on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
• Working knowledge of data tools (e.g., SQL, Databricks, Sigma) and AI tools (e.g., ChatGPT, Claude, or similar) to drive analysis, experimentation
• Extreme organization, dependability, self-motivation & ability to multi-task

Location and schedule

• Onsite in New York, New York

Salary and benefits

US base salary $159,800 to $235,000 a year. DoorDash also offers benefits; the full list is on the posting.

How to apply

Apply on the company's own site.