Senior Product Marketing Manager, Growth (New York)

Justworks combines HR software with human support to run payroll, benefits and compliance for small businesses. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues.

Key responsibilities

• Own strategy and messaging across the full customer lifecycle—from acquisition (point of entry through conversion
• Design and optimize acquisition journeys that move prospects from first touch through conversion
• Define lifecycle stages, key moments, and behavioral triggers that shape how customers experience
• Partner with Pricing & Packaging to ensure journey strategy reinforces platform positioning and pricing communication at key conversion
• Partner with Product, Growth Marketing, Revenue, and other PMM teams to design

Requirements

• Own strategy and messaging across the full customer lifecycle—from acquisition (point of entry through conversion
• Design and optimize acquisition journeys that move prospects from first touch through conversion
• Define lifecycle stages, key moments, and behavioral triggers that shape how customers experience
• Partner with Pricing & Packaging to ensure journey strategy reinforces platform positioning and pricing communication at key conversion
• Partner with Product, Growth Marketing, Revenue, and other PMM teams to design
• Define how and when customers grow across the platform: target audiences, messaging by lifecycle stage, and the behavioral signals

Location and schedule

• Onsite in New York, New York
• Deep familiarity with hybrid self-serve and sales-assisted GTM motions; SMB buyer experience strongly preferred

Salary and benefits

US base salary $166,000 to $214,000 a year. Justworks offers benefits, wellness programmes and company retreats.

How to apply

Apply on the company's own site.