Senior SEO Content Strategist - AEO & AI Search | Faire

As an SEO/AEO Content Strategist, you will drive Faire’s organic growth, brand authority, and search visibility across both traditional search engines (Google, Bing) and emerging Answer Engine Optimization (AEO) channels—such as ChatGPT, Google AI Overviews/AI Mode, and Claude. Combining strong editorial judgment, data analytics, and hands-on content creation, you will research, execute, and optimize content across Faire’s blog, landing pages, transactional surfaces, YouTube, and owned digital properties. In this role, you will leverage AI-powered content automation tools to scale production and research workflows while maintaining an exceptional bar for quality, trustworthiness, and helpfulness for independent retailers and brand partners.

Key Responsibilities

Organic SEO, AEO & Content Strategy Execution

• Multi-Engine Content Strategy: Shape and execute Faire’s content strategy to maximize organic traffic, qualified conversions, and brand citations across traditional search engines and AI answer engines (ChatGPT, Google AI Mode).
• Keyword & Search Intent Research: Perform in-depth keyword, competitive gap, and search intent research to uncover high-impact topics relevant to small business owners and independent retailers.
• Hands-On Content Publishing: Write, optimize, and refresh authoritative content across the blog, landing pages, transactional surfaces, and video platforms (YouTube), applying SEO/AEO best practices.
• On-Page & Structure Optimization: Optimize content structure, internal linking architecture, schema markup, and on-page SEO signals to ensure AI platforms and web crawlers discover, index, and cite Faire’s content.

AI Workflows & Data Analytics

• AI-Powered Workflow Automation: Build and optimize AI-assisted workflows (using platforms like AirOps, LLM APIs, and automation tools) to streamline content research, drafting, enrichment, and publishing.
• Performance Analytics & Reporting: Track organic traffic, keyword rankings, AI citations, answer engine visibility, and conversions using tools like Google Search Console, SEMrush, and Conductor to deliver actionable insights to leadership.
• Cross-Functional Synergy: Collaborate closely with Brand, Social, Product, Community, and Engineering teams to maintain a consistent brand voice and solidify Faire as a premier destination for wholesale insights.

Requirements

Strategic SEO & Editorial Mastery

• Professional Track Record: 4 to 6 years of experience in SEO, content marketing, digital editorial strategy, or organic growth roles.
• SEO & AEO Fundamentals: Deep foundation in technical and strategic SEO, paired with working knowledge of Answer Engine Optimization (AEO), LLM retrieval models, and how AI platforms pull and cite web sources.
• Writing & Storytelling Excellence: Exceptional writing, editing, and storytelling skills capable of translating complex wholesale/fintech topics into engaging content for B2B and SMB audiences.
• Analytical & Tooling Proficiency: Highly analytical mindset with hands-on experience using SEO and analytics platforms (Google Search Console, SEMrush, Conductor, or AI visibility trackers).
• Ownership & High Agency: Ability to operate independently in fast-moving environments, navigate ambiguity, manage multi-channel content calendars, and deliver measurable business outcomes.

Preferred Qualifications

• Direct experience building content automation pipelines or AI-driven workflows using platforms like AirOps, Make, or custom LLM scripts.
• Prior experience working within B2B marketplaces, e-commerce, retail tech, or SMB-focused digital platforms.
• Familiarity with video SEO optimization for YouTube and short-form video channels.

Total Rewards & Benefits

• Compensation & Equity: New York base salary range ($118,500 – $163,000 USD) + competitive equity grants + comprehensive benefits package.
• Time Off & Workplace Flexibility: Flexible Paid Time Off (PTO), company-wide recharge days, and up to 4 weeks of remote work flexibility per year for hybrid employees.
• Family & Parental Support: Paid parental leave (up to 16 weeks) alongside comprehensive family-building and fertility benefits through Carrot (including a lifetime reimbursement allowance).
• Health & Mental Wellbeing: Comprehensive medical, dental, and vision health coverage, plus mental health support and dedicated coaching through Modern Health.
• Stipends & Retirement: Professional development stipends, wellness allowances, work-from-home setup stipends, and an employer-sponsored retirement plan.