Social Media Lead at Justworks (New York, New York)

Justworks combines HR software with human support to run payroll, benefits and compliance for small businesses. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues.

Key responsibilities

• Lead an organic social media strategy that advances Justworks’ corporate, brand, product, marketing priorities, establishing clear channel roles
• Develop distinctive, on-brand content for Justworks and a focused group of priority executives across platforms including Linkedin, Instagram, X
• Build relationships with key audiences, identify opportunities to activate relevant creators and influencers
• Monitor social platforms for emerging issues, trends and opportunities, coordinate timely responses and use social listening to inform content
• Partner with Creative, Brand, Growth Marketing, Product Marketing, and Strategic Communications to translate campaigns, launches
• Measure and report on company and executive social performance, translating audience and cultural insights into recommendations that improve content

Requirements

• Minimum of 5-7 years of proven experience in social media strategy, brand storytelling, product content , and community management in-house B2B, SAAS
• Experience building integrated social strategies and campaigns across corporate, brand, product
• Experience translating campaigns, product launches, customer stories, executive perspectives and earned-media moments into compelling social content
• Strong understanding of how creators, influencers and community engagement can help brands reach new audiences and build influence
• Strong editorial and creative judgement, with the ability to balance bold ideas, cultural relevance, brand standards and business objectives
• Experience with scheduling, social listening, and analytics tools including Sprout Social and Meltwater

Location and schedule

• Onsite in New York, New York

Salary and benefits

US base salary $147,000 to $190,000 a year. Justworks offers benefits, wellness programmes and company retreats.

How to apply

Apply on the company's own site.