Sr. Manager, B2B, Marketing Technology, DoorDash (New York)

DoorDash connects customers with local businesses for delivery, from restaurants to grocery, retail and its own DashMart stores. The B2B Marketing Technology team does this for DoorDash's business customers. It owns marketing automation, the B2B websites, and the data flows between the tools used by our marketing and sales teams.

Key responsibilities

• Own the strategy, architecture, and roadmap for B2B marketing automation across our business lines
• Design how leads move between HubSpot, Salesforce, and the data warehouse, including deduplication, scoring, routing, and lifecycle stages
• Define the marketing data model and attribution priorities with B2B Marketing, Sales and Operations, and Data, and close data gaps across web
• Put monitoring, data quality standards, and governance in place so problems are caught before they affect campaigns, lead routing, or reporting
• Set web and information architecture for the B2B websites
• Run an experimentation program on the B2B websites to improve conversion

Requirements

• 8+ years in B2B marketing technology, marketing operations, or revenue operations, including 2+ years managing people across technical
• Deep expertise with an enterprise marketing automation platform (such as HubSpot, Marketo, or Pardot) and Salesforce
• Experience designing a marketing data model (objects, fields, lifecycle and lead status, deduplication) and setting attribution
• Experience owning a B2B marketing website's architecture and improving conversion through experimentation
• Experience selecting and managing B2B marketing and sales tools (such as 6sense, ZoomInfo, Clay, or Chili Piper), including vendor
• A track record of turning marketing requirements into technical specifications with Product and Engineering

Location and schedule

• Onsite in New York, New York

Salary and benefits

US base salary $159,800 to $235,000 a year. DoorDash also offers benefits; the full list is on the posting.

How to apply

Apply on the company's own site.