Staff, Digital Marketing Strategist at Justworks (New York)

Justworks combines HR software with human support to run payroll, benefits and compliance for small businesses. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues.

Key responsibilities

• Define and lead media strategy across awareness and brand-building channels, translating company, brand
• Partner strategically with our agency partner across OOH, podcast, CTV, programmatic, and more to deliver high-impact awareness campaigns
• Conceive and execute big tentpole campaigns that integrate media with cross-functional teams (events, community, PR, comms
• Build Audience Targeting & Messaging Alignment: Develop and refine our audience targeting framework in partnership with Product Marketing
• Ensure Creative, Message & Audience Alignment: Act as the connective tissue between brand strategy and media execution
• Build campaign measurement frameworks that connect brand reach, engagement, and media performance to broader business impact

Requirements

• 7+ years of experience in integrated media planning, brand media strategy
• Proven ownership of integrated media campaigns with measurable impact on brand awareness, consideration
• Deep expertise in paid media channels including programmatic, social, CTV, OOH, podcast, and emerging digital channels
• Strategic budget management experience, with track record of making smart media mix decisions, negotiating with agencies and media partners
• Strong agency partnership skills—you've managed external creative and media agencies, set clear briefs, provided strategic direction
• Proven ability to align and drive decisions across multiple teams with competing priorities, translate strategy into actionable plans

Location and schedule

• Onsite in New York, New York

Salary and benefits

US base salary $147,000 to $190,000 a year. Justworks offers benefits, wellness programmes and company retreats.

How to apply

Apply on the company's own site.