Team Lead, Display and Video Marketing at HelloFresh

HelloFresh is the leading meal-kit company, with brands including HelloFresh, EveryPlate, Green Chef and Factor. As Team Lead of Display & Video Marketing, you will take ownership of a critical execution function within the Display & Video Marketing team within the HelloFresh Group’s US portfolio of brands (HelloFresh, Factor, Green Chef, EveryPlate). You will also lead a small team of Specialists across paid programmatic Display & Video user acquisition.

Key responsibilities

• Lead and develop a team of Display & Video specialists, providing regular 1:1s, clear performance feedback, and visible growth opportunities
• Own the setup, management, and day-to-day optimization of Display & Video campaigns across YouTube, Google Demand Gen
• Running A/B tests and audience segmentation experiments across CPAs, ROAS, and retention metrics, and translating results into repeatable playbooks
• Partner cross-functionally with CRO, Creative, Brand, and Product teams to ensure a seamless user journey from click to first subscription
• Work closely with the Tracking and Creative Teams to launch new partners
• Coordinate aligned messaging across ad creative alongside the Brand and Creative production teams, leading a continuous feedback loop of testing

Requirements

• 5–7 years of professional experience in digital marketing, with at least 2–3 years focused on display and/or video-based acquisition media
• Proven hands-on experience managing campaigns in Google Ads, Amazon DSP, AppLovin), at meaningful scale
• Experience line-managing or formally mentoring direct reports, with a demonstrated ability to coach, develop, and hold a team to a high standard
• Strong understanding of tracking and reporting platforms such as GA4
• Comfortable interpreting performance data across BI tools (Looker, Tableau) and campaign platforms to generate actionable insights —
• Track record of building and running structured experimentation programs (incrementality testing, creative testing)

Location and schedule

• Onsite in New York, New York

Salary and benefits

US base salary $130,200 to $167,400 a year. Benefits include a 401(k) with company match, paid time off, health cover and discounts on HelloFresh meal plans.

How to apply

Apply on the company's own site.