Vice President, Growth Marketing at Justworks (New York)

Justworks combines HR software with human support to run payroll, benefits and compliance for small businesses. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues.

Key responsibilities

• Lead the growth strategy and its commercial delivery
• Grow qualified demand and pipeline through integrated campaigns, account-based marketing, paid media, organic discovery, field programs, and nurture
• Apply digital and product-led growth principles to expand reach, reduce friction, and improve acquisition efficiency
• Develop lifecycle and expansion motions
• Manage investment across the growth portfolio
• Build an effective learning and measurement discipline

Requirements

• Minimum of 15 years of experience in marketing with at least 5 years in a leadership role overseeing diverse marketing strategies, including digital
• Demonstrated success driving measurable growth in both established sales-led and scaled digital motions
• Experience growing subscription businesses and platforms or portfolios with multiple offerings, including the opportunities
• Deep expertise in demand generation and digital growth, including integrated campaigns, account-based marketing, performance media
• Strong understanding of product-led growth principles and a track record of partnering effectively with Product
• Experience developing lifecycle strategies that improve prospect conversion, customer engagement, or expansion

Location and schedule

• Onsite in New York, New York
• Demonstrable digital scale at better economics: measurable progress expanding digital and hybrid acquisition while sustaining performance in the existing sales-led motion

Salary and benefits

US base salary $285,000 to $325,000 a year. Justworks offers benefits, wellness programmes and company retreats.

How to apply

Apply on the company's own site.