Shahzaib Raza

Results-driven Social Media Manager with 4+ years of experience managing multi-platform social media accounts, paid advertising campaigns, and AI-powered content creation. Proven track record of achieving 40% engagement growth, increasing brand awareness, and maximizing ROI.

• B

  Social Media Specialist

  Burooj Marketing Pvt Ltd · Lahore

  Jun 2023 to Present

  • Handled end-to-end social media account management across Facebook, Instagram, LinkedIn, and TikTok, achieving a 40% increase in engagement rate and brand visibility.
  • - Ran ads on multiple platforms and managed Google My Business profiles, driving a 30% boost in local visibility and generating qualified leads.
  • - Created and published content including ad creatives, Reels, and copywriting, contributing to a 25% increase in CTR and stronger community engagement.
  • - Performed performance tracking and A/B testing, reducing cost-per-lead by 20% and improving overall campaign ROI.
  • - Leveraged AI tools including ChatGPT
• I

  Social Media Marketing Executive

  Iverx Solution PVT LTD · Lahore

  Jun 2021 to Sep 2023

  • Managed and grew multi-platform accounts (Facebook, Instagram, LinkedIn, TikTok), achieving 40% engagement growth within one year.
  • - Planned and executed Meta Ads campaigns, including ad creatives and copywriting, boosting click-through rates, conversions, and lead generation.
  • - Tracked and reported social media performance, KPIs, and engagement rate using data-driven insights to maximize ROI.
  • - Developed and implemented social media strategy across platforms, enhancing brand awareness and growing the online community.
  • - Used AI tools (ChatGPT, Claude.ai)

• I

  Institute of Business and Information Technology Lahore Pu

  BBIT ( Hons.)

  2013 to 2017