Engineering Manager - Ads Experience & Growth

Roblox is reimagining how a global community of developers and creators explore, build, and connect across 3D immersive digital experiences. The Ads Experience team sits at the core of the Roblox Ads ecosystem, building the monetization platform that connects global brands, advertisers, agencies, and creators.

As the Engineering Manager for Ads Experience, you will lead software engineering teams owning three critical product surfaces: Advertiser Experience (Roblox Ads Manager), Brand Experience (Brand Ads & Integrations), and Publisher Experience (Creator Monetization & Commerce). In this full-stack people and technical leadership role, you will oversee campaign creation workflows, budget controls, real-time reporting APIs, creator payout engines, and generative AI features for creative generation and campaign optimization.

Key Responsibilities

• Team Leadership & Engineering Growth: Recruit, mentor, and manage a high-caliber team of full-stack software engineers; manage performance, foster career growth, and cultivate an inclusive engineering culture.
• Roblox Ads Manager Ownership: Own product engineering for the Roblox Ads Manager platform across self-serve, programmatic, and agency channels—spanning campaign setup, targeting, flighting, and real-time reporting.
• Creator Monetization & Payouts: Build and operate the developer-facing monetization suite, ensuring systems accurately calculate, track, and disburse ad revenue to creators on schedule.
• SDLC & Systems Architecture: Provide technical guidance on distributed backend architecture (Go/C# microservices) and modern web interfaces (React/TypeScript), balancing rapid product releases with system health and scale.
• AI Integration in Ad Tech: Drive the application of generative AI tools across the ad ecosystem, including multi-modal creative generation and intelligent campaign optimization assistants.
• Cross-Functional Executive Alignment: Partner closely with Product Management, Product Design, and Data Science to define product roadmaps and bridge business requirements with technical execution.

Requirements

Experience & Functional Leadership

• 8+ years of professional software development experience, including 2+ years of direct people management experience (hiring, performance management, career growth).
• Degree in Computer Science, Software Engineering, or equivalent practical experience.
• Deep background delivering customer-facing web applications within the Ad Tech ecosystem (campaign management, ad serving, reporting, targeting, and ad delivery).

Technical Competencies & Systems Architecture

• Hands-on experience building campaign management systems used by advertisers, ad ops teams, and agencies across self-serve and programmatic channels.
• Proven experience architecting APIs and UIs for campaign setup, budget controls, targeting, and real-time analytics.
• Strong background in high-availability distributed backend systems (Go, C#, or similar) and modern web frontend architectures (React / TypeScript).
• Practical experience establishing engineering best practices: code reviews, automated testing, continuous integration, and incident management for high-scale systems.

Preferred Qualifications

• Experience integrating Generative AI models, multi-modal asset generation, or LLM assistants into ad creation workflows.
• Background building self-serve monetization or publisher payout platforms in two-sided marketplaces.

Total Rewards & Workplace Benefits

• Compensation: Base salary of $295,250 – $345,040 USD + comprehensive long-term equity grant package.
• Healthcare & Wellness: Comprehensive medical, dental, and vision coverage options; mental health resources and wellness stipends.
• Financial Security: 401(k) program with company matching; life and disability insurance.
• Time Off & Work Culture: Generous PTO policies, observed holidays, and hybrid workplace flexibility.