Lifecycle Marketing Manager, Provider Experience (Remote US)

Headway helps people find therapists who take their insurance and get affordable mental health care. As our second Lifecycle Marketing hire on the Provider Experience team, you'll own that system end to end: segmenting providers, building the triggers, and shipping the campaigns in Iterable and Intercom that turn provider behavior into the right message at the right time. You'll define success before you launch, test against it, and use the result to build the next program.

Key responsibilities

• Help define how Headway engages active providers across their journey, identifying the moments, behaviors
• Build programs that move providers from activation through deeper product adoption and long-term engagement
• Own segmentation, trigger logic, sequencing, testing, and deployment across email and in-product channels using Iterable and Intercom
• Create a continuous test-and-learn engine — develop experiments across audience, message, channel, and timing; define what success looks like upfront
• Work closely with Product, Product Marketing, Customer Success, and Creative to connect lifecycle programs to product priorities
• Own lifecycle performance and build the measurement approach that connects programs to activation, feature adoption, engagement, and retention

Requirements

• At least 5+ years working in a marketplace, subscription, or product-led environment — you understand how lifecycle marketing creates value by
• Built lifecycle programs that changed customer behavior — not just campaign calendars
• Equally comfortable building the strategy and building the journey — you can develop a six-month roadmap
• Form hypotheses, define success before launch, learn from the results, and use those learnings to make the next program better
• Know how to use behavioral data to create relevance — you’ve built segmentation and triggered experiences based on what customers actually do
• Know how to build with Product and Product Marketing — you’ve worked closely with product teams to identify adoption moments

Remote details

• Remote role in the United States

Salary and benefits

US base salary $121,600 to $190,000 a year. Headway also offers equity and benefits; the full list is on the posting.

How to apply

Apply on the company's own site.