Performance Marketing Expert - Google Ads & Meta Ads Lead

We are looking for a results-driven Performance Marketing Expert with hands-on experience managing, optimizing, and scaling paid advertising campaigns across Google Ads and Meta Ads.

𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦

• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.

• Manage Search, Performance Max, Display, YouTube, and Remarketing campaigns.

• Conduct keyword research, audience research, and competitor analysis.

• Optimize campaign budgets, bidding strategies, audiences, creatives, and landing pages.

• Improve ROAS, reduce CPA, and generate quality leads and conversions.

• Set up and troubleshoot conversion tracking using GA4, Google Tag Manager, Google Ads Conversion Tracking, and Meta Pixel.

• Monitor campaign performance and prepare weekly and monthly reports.

• Identify growth opportunities and implement data-driven marketing strategies.

• Collaborate with creative and web development teams to improve conversion rates.

• Manage advertising budgets while achieving campaign performance targets.

𝗥𝗘𝗤𝗨𝗜𝗥𝗘𝗠𝗘𝗡𝗧𝗦

• Strong hands-on experience with Google Ads and Meta Ads Manager.

• Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Practical experience with Meta Pixel and conversion tracking.

• Strong understanding of PPC, bidding strategies, audience targeting, remarketing, and CRO.

• Knowledge of keyword research, campaign structuring, and performance optimization.

• Proficiency in MS Excel or Google Sheets for reporting and analysis.

• Strong analytical, communication, and problem-solving skills.

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field.