Senior Director, DevRel & Developer Marketing

Twilio is shaping the future of communications, empowering millions of developers worldwide to build personalized customer experiences. As the company that pioneered developer-led GTM, Twilio continues to innovate at the intersection of developer experience, cloud API platforms, and AI-driven engagement.

We are hiring a Senior Director of Developer Relations to lead the global organization of Developer Evangelists, Advocates, and Community Specialists who inspire and equip builders to win with Twilio. Reporting into Marketing while working lockstep with Product and Go-To-Market leadership, this high-visibility executive role combines deep technical credibility with world-class developer marketing strategy. You will set the global narrative for developer engagement, scale Twilio's Startups Program, elevate developer content engines, and serve as a key figurehead across the global developer ecosystem.

Key Responsibilities

• Executive DevRel Leadership & Public Presence: Serve as a primary spokesperson, key thinker, and influencer on the global DevRel circuit, setting high standards for how Twilio engages with developers online and offline.
• Global Strategy & Narrative: Define and execute the global developer marketing narrative, building alignment with C-suite executives across Product, Engineering, Marketing, and Sales.
• Team Cultivation & Scaling: Recruit, mentor, and scale a global team of hybrid engineer-marketers (Developer Advocates, Evangelists, Community Specialists) with strong technical rigor and storytelling capabilities.
• Twilio Startups Program: Direct and expand Twilio's global Startups Program, establishing partnerships, strategic frameworks, and early-stage developer initiatives that position Twilio as the core stack for high-growth tech companies.
• Technical Content & Creator Engine: Oversee multi-channel technical content programs (video, YouTube, newsletters) showcasing practical developer use cases; partner with PR to leverage internal and external technical influencers.
• Community & User-Generated Content (UGC): Modernize developer community forums, launch ambassador programs, and build robust UGC motions to convert developers into long-term brand advocates.
• Builder Event Strategy & Ecosystem Co-Marketing: Drive on-the-ground presence at key global developer events, meetups, and hackathons while building co-marketing launch partnerships with adjacent platform ecosystems.
• Developer Experience Stewardship: Synthesize community feedback to directly inform the product roadmap, navigating sensitive public community issues with empathy, media coordination, and tactical diplomacy.

Requirements

Experience & Technical Leadership

• 7+ years of direct leadership experience managing developer relations, technical evangelism, or community advocacy programs.
• 10+ years of total professional experience working within technical, software development, or platform ecosystem fields.
• Deep technical baseline with hands-on software development experience or a background as a full-time software engineer.
• Proven track record of recruiting, mentoring, and scaling high-performing global technical teams.

GTM & Communication Skills

• Strong data-driven execution skills with clear understanding of Product-Led Growth (PLG), self-service funnels, and developer acquisition metrics.
• Exceptional executive communication skills with a history of influencing C-level executives, journalists, industry analysts, and technical community leaders.

Desired Qualifications

• Prior experience leading DevRel/Advocacy programs that directly support a bottom-up, self-service Product-Led Growth (PLG) GTM motion.
• Firsthand experience directing or contributing to major open-source software (OSS) projects or prominent public engineering forums.
• An established professional network spanning major developer networks, platform ecosystems, and technical communities.

Workplace Model & Application Schedule

• Workplace Model: 100% Remote within the United States with ~30% business travel.
• Application Window: Applications are intended to be accepted through November 13, 2026.