Staff Product Marketing Manager, PMM, Patient Growth

Headway helps people find therapists who take their insurance and get affordable mental health care. We’re looking for a Staff Product Marketing Manager to help shape that journey, from the moment someone starts searching for care through the experiences that help them find the right provider and stay engaged. You’ll shape how we bring those experiences to market and tell a compelling, differentiated story about why patients should choose Headway.

Key responsibilities

• Understand what patients believe, need, and experience at each step, and use those insights to influence Product and GTM
• Use customer insight and funnel data to identify the highest-impact opportunities before a brief exists
• Reduce friction through better messaging, information sequencing, and experiences that anticipate what patients need
• Own patient positioning and messaging
• Partner across Growth and Lifecycle to define what we bring to market, for whom, when, where, and with what message
• Develop hypotheses, run experiments, and use the results to continuously improve the patient journey

Requirements

• Significant experience product marketing or growth marketing (8+ years) including meaningful consumer-facing work and ownership of business outcomes
• Deep customer curiosity and can turn qualitative insight and quantitative evidence into clear decisions
• Understand consumer funnels and are comfortable working across both acquisition and lifecycle
• A strong experimentation habit and think in hypotheses that can actually be proven wrong
• A strong strategic writer who can develop positioning, messaging, briefs, and narratives
• Worked in a regulated or highly constrained consumer category and know how to build great marketing within those constraints

Remote details

• Remote role in the United States

Salary and benefits

US base salary $190,400 to $238,000 a year. Headway also offers equity and benefits; the full list is on the posting.

How to apply

Apply on the company's own site.