Staff Product Marketing Manager, PMM, Provider Experience

Headway helps people find therapists who take their insurance and get affordable mental health care. We're looking for a Staff Product Marketing Manager to help providers discover, adopt, and get lasting value from the products and experiences Headway builds. You'll shape how we bring new capabilities to market, build a differentiated story around the value Headway delivers, and help providers see us as a partner in building a thriving practice.

Key responsibilities

• Understand provider needs, behaviors, and the competitive landscape, and bring that perspective into Product decisions
• Own provider positioning and messaging
• Bring new products and capabilities to market, leading strategies that drive adoption, engagement, and retention
• Lead GTM channel planning and execution
• Identify the highest-impact opportunities to improve the provider experience and drive adoption and engagement, even before a brief or roadmap exists
• Equip teams to tell a consistent story

Requirements

• Significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses
• Know the customer and market cold, can build positioning and messaging, and have influenced Product strategy, not just supported launches
• Understand how to drive product adoption and engagement, connecting customer insight, product value, and GTM execution to measurable business outcomes
• Comfortable with ambiguity, can form a point of view without perfect information, and know how to prioritize what matters most
• Lead complex cross-functional work across Product, Lifecycle, Customer Success, Research, and Creative without formal authority
• Hold strong points of view with senior stakeholders and change them when the evidence changes

Remote details

• Remote role in the United States

Salary and benefits

US base salary $190,400 to $238,000 a year. Headway also offers equity and benefits; the full list is on the posting.

How to apply

Apply on the company's own site.