Staff Product Marketing Manager, PMM, Provider Growth

Headway helps people find therapists who take their insurance and get affordable mental health care. We're looking for a Staff Product Marketing Manager to help more providers discover Headway, understand why we're the right partner for their practice, and take the first steps toward building a thriving business. You'll shape our provider growth strategy, build differentiated positioning and messaging, and lead GTM efforts that drive acquisition, activation, and early engageme

Key responsibilities

• Understand the provider, market, and competitive landscape, and bring that perspective into Product and Growth decisions
• Own provider positioning and messaging
• Own GTM strategies that drive provider acquisition, activation, and early engagement, from positioning and messaging through execution
• Lead GTM channel planning and execution
• Identify the highest-impact opportunities to attract and activate providers, even before a brief or roadmap exists
• Equip teams to tell a consistent story

Requirements

• Significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses
• Know the customer and market cold, can build positioning and messaging, and have influenced Product and Growth strategy, not just supported launches
• Understand how to drive provider acquisition and activation, connecting customer insight, positioning
• Comfortable with ambiguity, can form a point of view without perfect information, and know how to prioritize what matters most
• Lead complex cross-functional work across Product, Growth, Sales, Customer Success, Research, and Creative without formal authority
• Hold strong points of view with senior stakeholders and change them when the evidence changes

Remote details

• Remote role in the United States

Salary and benefits

US base salary $190,400 to $238,000 a year. Headway also offers equity and benefits; the full list is on the posting.

How to apply

Apply on the company's own site.