B2C Lead Generation & Business Development Specialist

The Zesty Solutions is seeking a proactive, energetic, and target-driven B2C Business Development Executive to expand our client's sales operations, identify new consumer market opportunities, and build a high-converting sales pipeline.

In this role, you will serve as the frontline representative driving customer acquisition—researching prospective consumers, conducting multi-channel cold outreach, qualifying leads, and pitching company offerings. You will work closely with the sales closing team to schedule meetings, maintain pipeline health, and achieve assigned lead-generation targets.

Key Responsibilities

• Lead Generation & Prospecting: Identify, research, and generate new B2C business opportunities through cold calling, social selling, digital outreach, and networking channels.
• Lead Qualification & Nurturing: Qualify prospective leads against target criteria and nurture them through initial sales funnel touchpoints.
• Client Engagement & Pitching: Conduct initial discovery discussions, present company products/services, and convey value propositions to prospective customers.
• Pipeline & Meeting Management: Schedule qualified sales meetings, coordinate handoffs with closing sales teams, and maintain organized pipeline records.
• Reporting & Targets: Track lead conversion metrics, submit regular lead-generation reports, and consistently achieve weekly and monthly business development targets.

Requirements

Experience & Functional Skills

• 1–3 years of hands-on experience in business development, B2C sales, or direct lead generation.
• Proven track record using cold calling, social media selling, email outreach, or networking to acquire customers.
• Good understanding of B2C sales funnels, customer acquisition metrics, and lead nurturing methodologies.

Soft Skills & Mindset

• Strong verbal and written communication, active listening, and interpersonal skills.
• Proactive, self-motivated, and target-driven approach with a passion for building customer relationships.
• Ability to manage time effectively and maintain an organized sales pipeline.

What We Offer

• Career Growth: Opportunities to accelerate your sales career in a dynamic, high-growth environment.
• Performance Culture: Work in a supportive team environment that values ownership, merit, and sales execution.