Email Marketing Specialist - Omnisend & Shopify

We are seeking a results-driven Email Marketing Specialist to take full ownership of our e-commerce email and SMS marketing channels. In this remote role, you will design, deploy, and optimize lifecycle communication strategies that drive customer retention, increase lifetime value (LTV), and accelerate revenue growth.

You will leverage hands-on expertise in Omnisend and Shopify to build automated flows, manage audience segmentation, conduct A/B testing, and maintain strong inbox deliverability. If you possess a data-informed mindset and excel at transforming campaign analytics into high-converting lifecycle touchpoints, this role offers an exceptional platform for your career.

Key Responsibilities

• Omnisend Campaign Management: Create, schedule, and execute broadcast email and SMS campaigns aligned with e-commerce promotional calendars.
• Lifecycle Flow Automation: Build, maintain, and optimize core e-commerce automated series—including Welcome, Abandoned Cart, Browse Abandonment, Win-Back, and Post-Purchase flows.
• Shopify & Store Integration: Connect Omnisend seamlessly with Shopify to trigger personalized customer journeys based on real-time browsing and purchasing behavior.
• Customer Segmentation & Hygiene: Develop hyper-targeted audience segments, manage subscriber list hygiene, and drive retention through personalized messaging strategies.
• Deliverability & Compliance: Monitor inbox placement, manage domain reputation, enforce anti-spam guidelines, and ensure strict compliance with international SMS regulations.
• Analytics & Continuous Optimization: Track primary KPIs (open rates, click-through rates, revenue per recipient, unsubscribe rates) and run iterative A/B tests on subject lines, creative copy, send times, and offer structures.

Requirements

Practical Experience & Platform Expertise

• Proven track record as an Email & SMS Marketing Specialist within an e-commerce environment.
• Hands-on expertise using Omnisend for automated flows, transactional messaging, and broadcast campaigns.
• Deep familiarity with e-commerce platforms, with a strong preference for Shopify.

Technical & Analytical Competencies

• In-depth understanding of email automation logic, customer segmentation models, and list retention workflows.
• Solid understanding of email deliverability standards (SPF, DKIM, DMARC alignment) and SMS marketing compliance regulations.
• Strong analytical capabilities with the ability to turn campaign data into actionable performance improvements.

What We Offer

• Competitive Remuneration: Monthly salary package ranging from PKR 200,000 to PKR 350,000 based on experience.
• 100% Remote Work: Enjoy full workplace flexibility and autonomy to work from anywhere.
• High-Impact Ownership: Direct ownership over high-converting retention marketing channels for scaling e-commerce brands.