Lead Generation & Business Development Executive

We are looking for a proactive and results-driven Lead Generation & Business Development Executive to support business growth by identifying potential B2B clients, engaging with prospects, and developing qualified business opportunities into sales. 

Key Responsibilities

• Research and identify potential B2B companies and decision-makers based on defined ICPs.
• Build and maintain accurate prospect and lead databases.
• Use LinkedIn Sales Navigator, Apollo, Google, and other tools for prospecting.
• Reach out to prospects through LinkedIn, email, cold calling, and other outbound channels.
• Understand prospect needs, qualify opportunities, and introduce relevant IT/software services.
• Conduct sales discussions, present services, and build relationships with potential clients.
• Follow up with qualified prospects and move opportunities through the sales pipeline.
• Work towards converting qualified opportunities into sales and supporting sales closure.
• Coordinate client meetings, proposals, and relevant internal discussions.
• Maintain CRM records and track leads, follow-ups, meetings, and conversions.
• Prepare regular activity and business development reports.

Requirements

• Bachelor’s degree in Business, Marketing, IT, Management, or a related field.
• 1–2 years of experience in Lead Generation, Business Development, B2B Sales, or a related role.
• Experience in prospecting, cold calling, lead qualification, and client communication.
• Familiarity with LinkedIn Sales Navigator, Apollo, Google, and CRM tools.
• Good understanding of B2B sales and business development.
• Strong English communication, sales, negotiation, and relationship-building skills.
• Proactive, target-oriented, and willing to learn.
• Basic understanding of IT services/software development is a plus.