Assistant Brand Manager - Home Care Laundry

Unilever is a global leader in fast-moving consumer goods, with 3.4 billion people across 190+ countries using our products every day. Driven by our purpose to make sustainable living commonplace, we believe doing business the right way delivers superior performance.

As Assistant Brand Manager (ABM) for Surf Excel—Unilever Pakistan's flagship Home Care laundry brand—you will own end-to-end demand generation strategies directly supporting the Brand Manager. In this role, you will drive brand penetration, market share, and business growth by controlling and influencing the 6Ps of marketing (Product, Price, Place, Promotion, People, and Process). Leading cross-functional project teams across Supply Chain, Finance, R&D, and external media agencies, you will deploy digital-first media campaigns, launch innovations into the market, and turn deep consumer insights into market-leading brand strategies.

Key Responsibilities

• End-to-End Demand Generation: Own full-funnel demand generation strategies, aligning campaign execution directly with revenue targets and long-term brand equity goals.
• 6Ps Ownership & Business Growth: Drive brand penetration, volume growth, and market share by analyzing and optimizing the 6Ps of marketing across formats and consumer need spaces.
• Market Development & Innovations: Lead market development plans and cross-functional deployment pods to launch product innovations, line extensions, and new packaging formats seamlessly into the Pakistan market.
• Digital-First Media & Campaigns: Execute digital-first, social-led media plans and integrated campaign communications to reach target consumers effectively.
• Consumer & Market Intelligence: Conduct quantitative and qualitative analysis to develop a granular understanding of shopper behaviors, market trends, and competitive dynamics.
• Cross-Functional Stakeholder Leadership: Rally key internal and external stakeholders—including Customer Strategy & Planning (CSP), Business Development (BD), Finance, Supply Chain, R&D, Medical Marketing, and Creative/Media Agencies—to ensure flawless execution.
• Agency Management: Brief, manage, and hold external advertising, digital, and media buying agencies accountable for high-impact creative deliverables.

Requirements

Marketing Track Record & Strategic Acumen

• Education: A minimum of a Bachelor’s degree in Marketing, Business Administration, Media Sciences, or a related discipline.
• Experience: 2 to 3 years of core marketing experience in FMCG brand management, brand building, or demand generation. Direct experience within Home Care, Personal Care, or similar fast-moving consumer categories is a major advantage.
• Digital & Social-First Execution: Demonstrated history of designing and scaling digital-first, social-led demand creation strategies that yield measurable commercial outcomes.
• Agency Management: Proven experience briefing, evaluating, and managing external creative, digital, and media planning agencies.
• Core Marketing Competencies: Strong analytical thinking, business acumen, aesthetic rigor, and consumer empathy paired with data-driven decision-making skills.
• Leadership & Communication: Amiable yet assertive style with the ability to influence cross-functional teams, navigate complex matrix organizations, and operate with a high-growth mindset.

Total Rewards & Benefits

• Global FMCG Leadership: Opportunity to shape one of the largest and most iconic household brand portfolios in Pakistan.
• Competitive Compensation & WL1 Perks: Market-competitive salary package, performance-linked bonuses, medical insurance, and retirement benefits aligned with Unilever WL1 standards.
• Inclusive & Agile Work Culture: Flexible, collaborative environment focused on personal purpose, wellbeing, continuous learning, and structured career development.